The National Marine Manufacturers Association (NMMA)announced Moomba Boats @MoombaBoats as a recipient of the 2014 Marine Industry Customer Satisfaction Index (CSI) Award for excellence in customer satisfaction Monday. That makes it 9 years in a row for this performance oriented “No Worries” water sports boat brand. Moomba Boats, is the only value-class inboard wake boat brand recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program. Moomba Boats is real “No Worries” fun.
Moomba Boats was acknowledged Monday morning during the annual Industry Breakfast at the 2014 International BoatBuilders’ Exhibition and Conference (IBEX) in Tampa, FL.
The Marine Industry CSI Awards honor manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat the period between April 1, 2013 and March 31, 2014. Participating manufacturers surveyed all new boat buyers during this period. For this reporting period, the program surveyed nearly 60,000 consumers.
“The fact that a value-class water sports boat brand can earn a customer service excellence award like this is pretty amazing,” explains Rick Tinker, President of Skier’s Choice Inc. Manufacturer of Moomba boats. “But to do it 9 years in a row? That is huge! And Moomba was the only value-performance brand to earn this distinction this year. ’No Worries’ is a tag line, but that is literally what you can expect owning a Moomba boat.”
“Customers are inseparable from a company’s success, and this year’s CSI award recipients have embraced this fundamental understanding by cultivating an exceptional ownership experience,” notes Robert Newsome, director of engineering standards for NMMA. “We congratulate Moomba Boats for their dedication to their customers and commitment to enhancing the boating lifestyle.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective means of improving customer satisfaction in the boating industry. Since the program’s inception, more than 600,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.
About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit NMMA.org.
About Moomba Boats: Moomba boats are built by Skier’s Choice Inc. for performance with value and reliability to produce “No Worries” fun on the water. The success of this dedication is measured by the enjoyment of real Moomba boat owners. 9 consecutive Excellence in Customer Satisfaction Awards are the result of this charge, but the real reward is a fun carefree Moomba Boats family that is tens of thousands strong. Moomba Boats is real “No Worries” fun.